BADgal BANG! was my first A-Launch project at Benefit Cosmetics—a major global release that introduced a bold new chapter in the brand’s mascara lineup. I was responsible for designing the full suite of global visual assets, from initial concept through to final execution. This included in-store displays, gondolas, promotional signage, and elements for the global merchandising toolkit. The launch was fast-paced and high-profile, requiring close collaboration with cross-functional teams to ensure consistency across regions and retail formats. Seeing the final work come to life around the world was a defining moment—and one that deepened my passion for impactful, retail-driven design.