Visual merchandising is where storytelling meets strategy in the physical retail space. My work in this area includes everything from endcaps and fixture design to full in-store displays and global merchandising toolkits. I focus on translating brand identity into immersive, shoppable experiences that guide, inform, and inspire consumers. With a keen eye for spatial design, color, and flow, I create visual moments that not only attract attention but drive engagement and conversion—bringing products to life at shelf level and beyond.