As part of Benefit Cosmetics' travel retail update, I helped design new fixtures and supporting graphics that debuted at a high-profile pop-up in Cannes. This project was part of a test initiative to reimagine the travel shopping experience—combining functionality with Benefit’s bold, playful brand identity. I was responsible for creating an updated look and feel for the visual assets, ensuring each element was impactful, on-brand, and adaptable across international markets. This launch offered a unique opportunity to translate creative strategy into an immersive, real-world retail environment.