Originally developed as an educational tool for Benefit’s brow team, I created the Find My Shade wayfinding system to help simplify shade selection and improve the customer experience. The design provided clear, intuitive guidance through the brow product lineup, using visual cues and color matching to support accurate shade identification. The system was so well received, it was adopted globally and integrated into all updated brow gondola graphics—becoming a core part of Benefit’s in-store visual strategy.