Benefit Cosmetics – Box O’ Powder Gondola Refresh
As part of a global product refresh for Benefit’s beloved Box O’ Powder collection, I led the redesign of the Sephora gondola experience to spotlight new shades and upgraded formulas. My work included updating the tester system with a sleek gravity-feed layout, refreshing shade graphics, and solving for common retail issues like missing testers with creative placeholder artwork. The result was a more engaging, intuitive, and consistently on-brand in-store experience that supported the global rollout and enhanced product discoverability—bringing fresh energy to a fan-favorite category.