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L’Oréal – Collagen Moisture Filler Line Extension Launch
Project type
Packaging
Date
November 2008
Location
New York, NY
Role
Designer
This project marked my first full product launch at L’Oréal and a major milestone in my packaging career. I worked on the design of the Day Lotion SPF 15 and Day/Night Cream, creating the primary packaging, unit cartons, and launch displays to ensure a cohesive rollout across all consumer touchpoints. It was also my first hands-on experience with embossing techniques and applying a foil band to the carton—introducing me to the production considerations and technical nuances behind premium packaging finishes. This launch taught me how small tactile details can elevate the consumer experience and gave me a deeper appreciation for how design, print, and materials work together to bring a product to life.





