For the launch of Estée Lauder’s Turbo Lash, I led the component design to create an innovative and eye-catching product that beat Lancôme’s mascara to market. Turbo Lash was a breakthrough innovation—the first vibrating mascara of its kind—and Estée Lauder’s bold step into beauty tech. I was responsible for designing the component artwork for this high-profile launch, creating visuals that reflected both the product’s advanced technology and the brand’s signature elegance. The final design balanced sleek sophistication with innovation, helping to position Turbo Lash as a category-defining product in luxury beauty. It remains one of the most iconic and memorable packaging launches of my early career.