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Packaging Systems Leadership Case Study Role:  Founder & Packaging Design Lead Focus:  Packaging systems strategy, decision frameworks, sustainability governance Industry:  Consumer Packaged Goods Executive Summary Sea Salty & Wild began as a consumer brand and evolved into a packaging systems initiative after it became clear that the most meaningful opportunities for impact existed beyond individual products. This work represents a leadership-level effort to identify gaps in

Project Overview L’Oréal Paris Eye Makeup Remover had long been a drugstore staple—trusted for its gentle formula and dependable...

Project Overview Go 360 Clean was one of L’Oréal’s boldest skincare launches—introducing an innovative facial cleanser paired with a...

Project Overview Following the successful launch of the Day Lotion SPF 15 and Day/Night Cream, L’Oréal initiated a full restage of the...

Project Overview As part of L’Oréal’s initiative to expand its top-performing Collagen Moisture Filler  range, two new SKUs were...

Project Overview Benefit’s iconic Box O’ Powder  collection—featuring cult-favorite blushes and bronzers—holds a nostalgic and playful...

Project Overview Before launching as TurboLash , Estée Lauder’s first vibrating mascara was developed under the working name Motion...

Client : Benefit Cosmetics Project : Sephora Gondola Refresh Role : Lead Designer, Global Creative Services Project Overview As part of a...

Brand:  Benefit Cosmetics Category:  Travel Retail | Visual Merchandising | Global Rollout Project Type:  Retail Prototype | Fixture...

Brand:  Benefit Cosmetics Category:  Visual Merchandising | Retail Design | Global Rollout Project Type:  A-Launch | Campaign Display...

Brand:  Benefit Cosmetics Category:  Travel Retail | Visual Merchandising Project Type:  Global Graphic System | Retail Experience |...