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Case Study: L’Oréal Paris Eye Makeup Remover Packaging Restage
Project Overview L’Oréal Paris Eye Makeup Remover had long been a drugstore staple—trusted for its gentle formula and dependable...


Case Study: Go 360 Clean
Project Overview Go 360 Clean was one of L’Oréal’s boldest skincare launches—introducing an innovative facial cleanser paired with a...


Case Study: Collagen Moisture Filler Packaging Restage
Project Overview Following the successful launch of the Day Lotion SPF 15 and Day/Night Cream, L’Oréal initiated a full restage of the...


Case Study: Collagen Moisture Filler Line Extension Launch
Project Overview As part of L’Oréal’s initiative to expand its top-performing Collagen Moisture Filler range, two new SKUs were...


Case Study: Box O’ Powder Gondola Refresh
Project Overview Benefit’s iconic Box O’ Powder collection—featuring cult-favorite blushes and bronzers—holds a nostalgic and playful...


Case Study: TurboLash, A Prestige Innovation in Motion
Project Overview Before launching as TurboLash , Estée Lauder’s first vibrating mascara was developed under the working name Motion...


Case Study: “Find My Shade” Brow Wayfinding System
Client : Benefit Cosmetics Project : Sephora Gondola Refresh Role : Lead Designer, Global Creative Services Project Overview As part of a...


Case Study: Cannes Travel Retail Pilot
Brand: Benefit Cosmetics Category: Travel Retail | Visual Merchandising | Global Rollout Project Type: Retail Prototype | Fixture...


Case Study: BadGal Bang! Global A-Launch
Brand: Benefit Cosmetics Category: Visual Merchandising | Retail Design | Global Rollout Project Type: A-Launch | Campaign Display...


Case Study: Global Vending Machine System Redesign
Brand: Benefit Cosmetics Category: Travel Retail | Visual Merchandising Project Type: Global Graphic System | Retail Experience |...
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