Case Study: Go 360 Clean

Project Overview

Go 360 Clean was one of L’Oréal’s boldest skincare launches—introducing an innovative facial cleanser paired with a built-in cleansing tool called the Scrublet. A first-of-its-kind offering in mass skincare, the line required an entirely new packaging system that could house, protect, and hero this flexible silicone tool while still conforming to strict retail and manufacturing standards.

I joined the team early in development, supporting my Art Director and the VP of Creative Services. Together, we helped define the visual identity and packaging strategy from the ground up—navigating creative development, structural pivots, and design production at scale.

Objective

Design a bold, modern packaging system that highlights the Scrublet, communicates skincare benefits clearly, and stands out at shelf. Create a flexible visual architecture adaptable across multiple formulas, skin types, and retail environments—while responding to real-world production constraints without compromising design integrity.

My Role

Packaging Designer Supporting the Art Director and VP of Creative Services

Responsibilities Included:

• Designed the Go 360 Clean logo and core visual identity assets

• Contributed to custom bottle shape development and color palette selection for each variation

• Developed a modular artwork system for product differentiation across acne, sensitive, and oily skin

• Designed in-store displays and printed materials for launch

• Participated in structural redesign after filling line limitations required pivoting the bottle solution

• Assisted in retouching product renders and preparing sell-in marketing materials

Process

Visual Identity & Packaging Architecture

• Created a bold, circular logo to emphasize the "360 Clean" concept

• Designed packaging that celebrated the Scrublet—maintaining hygiene while encouraging interaction

• Applied a color-coded visual system and clear skin-type callouts to aid product navigation

Adaptation & Problem-Solving

• Helped rework the bottle structure when production constraints arose—preserving functionality and on-shelf impact

• Ensured the Scrublet remained removable, visible, and hygienically secure post-redesign

Production & Cross-Functional Collaboration

• Partnered with external vendors to refine the form and structure of the component packaging

• Worked closely with offsite production artists and mechanical vendors to finalize artwork

• Participated in vendor reviews and prepress proofing to ensure quality and color accuracy

Results

• Successful nationwide launch in mass retailers including Target, Walmart, and CVS

• The Scrublet became a recognizable product feature—elevating brand recall and advertising impact

• The modular design system scaled across multiple product variants and skin concerns

• The project was recognized internally as a category-disrupting innovation in drugstore skincare

Reflection

Go 360 Clean was one of the most formative projects of my early career—a crash course in innovation, brand building, and the realities of production design. I had the rare opportunity to help bring an entirely new concept to life, solving real-world challenges while building a scalable, story-driven system. It was a project that reinforced my passion for thoughtful design and hands-on collaboration—skills that continue to shape my approach today.